An iGaming professional with over 10+ years of industry experience and a broad understanding of the online gambling ecosystem. Possesses strong expertise in CRM operations and strategy, as well as in departments that closely collaborate with CRM, including design, product, gaming, digital marketing, affiliate management, business intelligence, and data engineering.
Combines strategic thinking with practical industry knowledge to support player engagement, retention, and data-driven decision-making, helping teams optimise marketing performance and the overall player experience.
